If you ever have an opportunity to get hold of the March 1934 Fortune, you’re in for a treat. The issue contains the cleverly titled piece, “The New Yorker” which goes on for quite awhile batting around the then nine year old magazine.
There are great photos and cartoons galore (the cartoons are gathered in two sections labeled “Fortune’s Own New Yorker Scrapbook”…the piece itself, perhaps written with a dollop of axe grinding, was by Ralph Ingersoll, a former New Yorker “Jesus” who left to work for the Luce empire (see Ingersoll’s 1961 memoir, Point Of Departure for the whole story).
I think the magazine did a great job on the opening spread :
