Celebrating The New Yorker’s Centennial: 100 Years Ago Today Issue #1 Hit The Newsstands

It was on this date (a Tuesday that year), February 17, 1925, that The New Yorker appeared on newsstands for the very first time. The magazine was initially a failure but picked up steam by year’s end. As noted in a variety of histories of the magazines, although that first issue didn’t set off fireworks, it contained foundational editorial and graphic elements that would last a century. Consider the cover itself. The vertical “strap” remains to this day, as does the typeface (although it’s been tidied up a few times in the past century). A hundred years later, the cover still puzzles. And yet: Rea Irvin’s top-hatted fellow, later named Eustace Tilley, remains the graphic representation of the magazine. Perhaps I read more into that first cover than was intended by Ross and Irvin — perhaps not. I see it as a declaration of being the outsider, by not putting a movie star on the cover or a politician or an illustration tied to the week’s events. The cover dares you to look inside.

 

 

 

 

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–above: The wooden train set newsstand shown here is a bit forward in time (the magazines displayed are from a few decades later), but for today it serves its purpose. 

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