Advertising Work by New Yorker Cartoonists, Part 8: James Thurber (Bug-A-Boo Ads)
I wish we knew if Thurber wrote or at least tinkered with the copy. The wording was obviously designed to resemble some of his work found in The New Yorker and in his collected works (four books by 1934, with a fifth appearing in the latter part of 1935, the year these ads appeared).
Whatever the case, these drawings are delightful, and you can’t beat the very Thurberish sounding product name.
Here’s Mr. Thurber’s entry on the Spill’s A-Z:
James Thurber (pictured above) Born, Columbus, Ohio, December 8, 1894. Died 1961, New York City. New Yorker work: 1927 -1961, with several pieces run posthumously. Key anthology: The Thurber Carnival (Harper & Row, 1945). Link here to a short biography on the Thurber House site
Seth’s Sesquicentennial Piece
Seth began contributing to The New Yorker in 2002.
— my thanks to cartoonist biographer, Mike Rhode for bringing Seth’s Hazel piece to my attention