Deep in the dog days of summer seems a good time to pick up the Spill’s series of advertising work by New Yorker cartoonists. Credit and thanks goes out to the Executive Director of SPX, Warren Bernard for allowing his efforts to be shown here. In Part 10 we see a selection by Otto “The Little King” Soglow, who contributed to The New Yorker for 49 years (1925- 1974).
His work is still seen in today’s New Yorker, with his “spot” drawings appearing in The Talk of The Town along with Tom Bachtell’s work.
Dates for ads: Pabst Blue Ribbon, 1941; USS, 1967; Nabisco, 1950s; Pepsi, 1947
Otto Soglow’s entry on the Spill’s A-Z:
Otto Soglow (pictured above) Born, Yorkville, NY, December 23, 1900. Died in NYC, April 1975. New Yorker work: 1925 -1974. Key collections: Pretty Pictures ( Farrar & Rinehart, 1931) and for fans of Soglow’s Little King; The Little King (Farrar & Rinehart, 1933) and The Little King ( John Martin’s House, Inc., 1945). The latter Little King is an illustrated storybook. Cartoon Monarch / Otto Soglow & The Little King (IDW, 2012) is an excellent compendium.