Advertising Work by New Yorker Cartoonists, Part 12: Gluyas Williams

According to Genius in Disguise , Thomas Kunkel’s must-read biography of The New Yorker’s founder and first editor, Harold Ross, Gluyas Williams “was the artistic equivalent of E.B. White, in that to Ross (and to thousands of fans) he simply could do no wrong.”

In that same book (pp. 333-335) there’s a fun section about Ross’s “secret” project: running Mr. William’s Wedding series (16 drawings) all at once in the magazine. It appeared in the issue of June 5, 1948.

Note: All of the scans (except for the Absolut Vodka campaign)  in this on-going series of ads by New Yorker cartoonists are courtesy of SPX’s Executive Director, Warren Bernard.  

 

 

 

 

 

Dates of ads: Log Cabin Syrup, 1934; GE, 1941; Texaco, 1942; McCreery & Co., 1926; Bristol Brass, 1945. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Mr. Williams’s entry on the Spill’s A-Z:

Gluyas Williams (photo above) Born, San Francisco, 1888. Died, Boston, Mass., 1982. One of the pillars of Harold Ross’s stable of artists, and one of Ross’s favorite cartoonists. His beautiful full page drawings were a regular feature in the magazine. Mr. Williams illustrated a number of Robert Benchley’s collections, providing the cover art as well as illustrations. NYer work: March 13, 1926 – Aug 25, 1951. Key collections: The Gluyas Williams Book ( Doubleday, Doran & Co., 1929), The Gluyas Williams Gallery (Harper, 1956). Website: http://www.gluyaswilliams.com/

Advertising Work by New Yorker Cartoonists, Part 2: William Steig

And now for Part 2 of what will be many parts  of an adwork display by New Yorker cartoonists, all courtesy of   Warren Bernard, indefatigable cartoon collector, and Executive Director of the Small Press Expo, or SPX.   

There are too many ads by William Steig to show in one sitting, so he’ll have to have his own Part 2 and Part 3.

All but one of these Steig ads are in his earlier style, before he went into his fabulous finer line period. The exception is the Nicholson Hacksaw Blade ad from 1966 where you see the style found in his childrens book as well as on his later New Yorker covers. The dates for the other ads: Delco Batteries: 1960; Cheerios: 1950; Kinsey Gin: 1945; Drano: 1948

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

One of many interesting New Yorker nuggets I came across while researching my biography of Peter Arno was the feeling at the magazine,  back in the early 1940s, that too many of its artists (Arno being foremost, of course) were feeling emboldened by their successes in the advertising world and not as beholden to The New Yorker for their livelihood. Harold Ross, the magazine’s founder and first editor, was, I believe, happier when he was holding all the cards. 

Here’s Mr. Steig’s entry on the Spill’s A-Z:

William Steig (photo above) Born in Brooklyn, NY, Nov.ember 14, 1907, died in Boston, Mass., October 3, 2003. In a New Yorker career that lasted well over half a century and a publishing history that contains more than a cart load of books, both children’s and otherwise, it’s impossible to sum up Steig’s influence here on Ink Spill. He was among the giants of the New Yorker cartoon world, along with James Thurber, Saul Steinberg, Charles Addams, Helen Hokinson and Peter Arno. Lee Lorenz’s World of William Steig (Artisan, 1998) is an excellent way to begin exploring Steig’s life and work. New Yorker work: 1930 -2003.

 

 

Advertising Work by New Yorker Cartoonists, Part 1: Peter Arno; Shanahan’s Sharks

Advertising Work by New Yorker Cartoonists, Part 1

Warren Bernard, author of the wonderful book, Cartoons For Victory, as well as Executive Director of The Small Press Expo, has generously allowed the Spill access to hundreds of images he has collected that depict advertising work executed by New Yorker cartoonists. The Spill will post these from time-to-time. This is not an all-inclusive survey, but a look back at some interesting work mostly lost to time (many of these ads were unknown to me until recently).

We’ll start with a handful of ads featuring the unmistakable drawings of Peter Arno. Arno’s drawings were in high demand by Madison Avenue during the four decades he contributed to The New Yorker. They were the lucrative sideline that went a long way to helping him live the Park Avenue penthouse life he at times lived.

I’m only showing a few of his ads here, and not including the entire run of Pepsi-Cola ads that so riled Harold Ross (the New Yorker’s founder and first editor) — those will be for another time.  Also for another time: the Gem Razor ad campaign.

 

 

 

 

 

 

 

 

 

 

 

Mr. Bernard has helpfully identified the date of each ad:  Alemite (1949); Kindness (1968); Calvert Reserve (1944); Jockey (1939); Ry-Krisp (1941)

Here’s Mr. Arno’s entry on the Spill’s A-Z:


Peter Arno (Pictured above. Source: Look, 1938) Born Curtis Arnoux Peters, Jr., January 8, 1904, New York City. Died February 22, 1968, Port Chester, NY. New Yorker work: 1925 -1968. Key collection: Ladies & Gentlemen (Simon & Schuster, 1951) The Foreword is by Arno. For far more on Arno please check out my biography of him, Peter Arno: The Mad Mad World of The New Yorker’s Greatest Cartoonist (Regan Arts, 2016).

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Shanahan’s Sharks

Attempted Bloggery has found a Danny Shanahan New Yorker cover that’s been enhanced by the artist himself.

Mr. Nadler, who runs the AB, notes it’s a fine way to kick off the Discovery Channel’s Shark Week.

Link here to see Danny Shanahan’s New Yorker work on the magazine’s Cartoon Bank site.

 

 

 

 

“…Vaguely Somewhere in Ross’s Mind…”

Here’s an interesting little booklet from the Spill’s archives (little as in 5″ x 8″  and just 97 pages), but there’s so much within.  The chapter “The New Yorker Cartoon and Modern Graphic Humor” by M. Thomas Inge is especially of interest, for obvious reasons. Mr. Inge provides a survey of the magazine’s art from inception through to the beginnings of the Lee Lorenz era  (although that era is mentioned only briefly at the end).  I’ve re-read this chapter from time-to-time, and each time some quote stands out a little bit more than on previous run-throughs.  In this morning’s reading was this one, which sounds as though it could’ve been written by James Thurber:

“It was under Ross’s eccentric but superb editorship from the beginning until his death in 1951 that the New Yorker cartoon was formulated and achieved its definitive and influential form. As was true with the entire premise for the magazine, what was wanted was vaguely somewhere in Ross’s mind.”

And this:

“…the truth is that The New Yorker has served primarily as a vehicle for major comic talents to develop their individual styles and distinctive visions.”

Well said, Mr. Inge.  If the New Yorker hadn’t provided its artists a home to develop their styles we would have missed out on a truckload of incredible comic worlds (“visions”) through the decades (Jack Ziegler’s world over these past 43 years comes to mind as do so many other worlds provided by Mr. Ziegler’s cartoon colleagues). 

Here’s the table of contents from the booklet.  If you can get hold of a copy you won’t be disappointed.

 

 

 

 

 

 

“The Place Was Especially A Mess After The Weekly Art Meetings”

 

 

… “The artists, who waited for the verdicts, scrambled for desk space where they could retouch their cartoons and spots according to what Wylie, or Katharine Angell, told them what Ross wanted.”*

 

— So said New Yorker editor and writer Rogers Whitaker to Thurber biographer, Harrison Kinney. He was describing a wonderfully fun and exciting time and place: The New Yorker in its infancy, ninety some years ago.

 

What’s changed since then?  Well, the cartoonists no longer wait in the office to hear the verdict for that week’s submissions (email now alerts them to a sale, and more often, rejection). However, many cartoonists still head to the New Yorker every week to sit across from the cartoon editor. It’s a chance to connect with the editor, to get feedback, to discuss that week’s submissions.  It’s also a chance to socialize with colleagues.  Cartoonists, as has been said many times, are mostly solitary creatures, whiling away at their drawing boards or tablets without the company of other humans.

 

Using the clues of the personalities Mr. Whitaker mentioned we know that the artists (cartoonists for the most part with some cover artists tossed in) began showing up at the New Yorker from the very first days of the magazine. What we don’t know is exactly when the cartoonists began showing up to see the Art Editor — a ritual that began sometime during James Geraghty’s tenure as the magazine’s first Art Editor.

 

Rea Irvin, the New Yorker‘s Art Supervisor did not meet the artists flooding into the office. So who actually saw the artists coming in? It was, in the very beginning, Ross’s secretary, Helen Mears, who was soon fired and replaced by a young man named Philip Wylie. He was the unofficially titled artists “hand-holder” — the link between the editorial staff and the cartoonists.   Most importantly to The New Yorker‘s history, and to its success, Wylie is the person who, while looking through twenty-one year old Peter Arno’s portfolio one day in 1925  happened to spot a drawing Arno hadn’t intended to show: a sketch  of “two old bats about to charge obliviously into a trap — made by the rise of a sidewalk elevator. It [the drawing] greatly amused me.”   The  “two old bats” came to be called The Whoops Sisters, and also came to be credited as very likely rescuing The New Yorker from an early demise.  This moment was one of the so-called “happy accidents” that saved the New Yorker and propelled it forward. And it could have only happened because Arno came into the office and sat down with Wylie.

 

We know that upon James Geraghty’s appointment as Art Editor in 1939 he began working closely with the magazine’s staff cartoonists on Look Day (Tuesdays back then, and for many years after. Wednesdays now).  What has always endeared me to the editor/artist dance at the magazine is that editorial prompts are not directives — they are suggestions.  This practice continued on during Lee Lorenz’s twenty-four years as art editor after he succeeded Geraghty, and it continues right up to today.

 

Mr. Lorenz ran a very tight ship in those twenty-four years; artists had to be invited in to the office on Look Day.  Even some long-time contributors did not receive the coveted invitation.  They had to drop off their work at the receptionist’s glassed-in cubicle at the end of the hallway near the elevators. To be invited back was well-earned. And what you found once you were buzzed through the hallway door and then walked down the dog-legged hallway to the Art Department was a small cream-colored waiting room filled with cartoonists whose names would most likely be as familiar as the names of your family members. Their work, of course, would be familiar as well. The days of artists messing up the office were in the rear view mirror.  Some of the cartoonists actually had “studios” in the building (Charles Addams, Frank Modell, James Stevenson, Edward Koren among them).  Mr. Lorenz had an editorial light touch when working with artists — a shade lighter than Geraghty’s, or so I’ve been told; like Geraghty, Lorenz’s advice was succinct, and spot-on.

 

When Bob Mankoff succeeded Mr. Lorenz, he instituted what he called an “open door” policy,  saying, “I’ll see anyone.”  And in they came. To be sure, it created a different climate in what is called the cartoonists lounge.  Lots of new faces, many unpublished in The New Yorker, or anywhere, mingled with veteran contributors such as Sam Gross, George Booth, and Mort Gerberg. The scene wasn’t messy, as in the old days, but it was lively (they’ve had to be “hushed” on more than one occasion.  Dana Fradon, recalling the pre-Mankoff days, told Ink Spill: “Once, when someone down the hall voiced an official complaint about ‘noise’ coming from the cartoonists waiting room, Ed Fisher and I went out into the hall and sang, in close harmony, ‘The Beer-Barrel Polka’. “Roll out the barrel…”).

 

It was recently announced that a New Yorker editor, Emma Allen would replace Mr. Mankoff in May. A Cartoon Department email soon followed announcing that Mr. Mankoff would not see cartoonists on Look Day in these last weeks of his editorship.  How eerily quiet it will be around the cartoon lounge on Wednesday mornings!  I imagine that come May, the non-existent doors to the cartoon department will swing open again (there are waist-high partitions everywhere now, and just a few doors) and the cartoonists will flood in, as lively and boisterous as they’ve been for over ninety years.

 

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*A Who’s Who of those mentioned above

Emma Allen:  Ms. Allen has worked as an editor of Talk of The Town, a writer, and editor of Daily Shouts, and as of May this year, The New Yorker‘s Cartoon Editor.

Ed Fisher: Mr. Fisher’s first cartoon appeared in The New Yorker October 27, 1951; he went on to contribute over 700 cartoons. He died in 2013.

Dan Fradon:  Mr. Fradon, whose first cartoon appeared in The New Yorker, May 1, 1948,  is the doyen of the magazine’s artists. He has published well over a thousand cartoons in the magazine.

James Geraghty: a former gag-writer, hired in 1939, he became the magazine’s first Art Editor.  Before Geraghty, there was no one single person at the magazine dedicated to overseeing all the art (Harold Ross was the overseer of everything in his magazine).  Ross’s successor, William Shawn said of Geraghty: “Along with Harold Ross…he set set the magazine’s comic art on its course and he helped determine the direction in which the comic art would go and is still going.”  Mr. Geraghty was the art editor from 1939 through 1973. He died in 1983.

Rea Irvin: Mr. Irvin is a huge part of the New Yorker’s DNA as he’s responsible for the New Yorker‘s first cover (featuring the fellow referred to as Eustace Tilley); Mr. Irvin adapted the typeface that we now call the Irvin typeface; he contributed a record number of New Yorker covers, and last but not least, he helped “educate” Harold Ross, art-wise. He died in 1972.

Harrison Kinney: A reporter for The New Yorker from 1949-1954; his massive biography of James Thurber: His Life & Times was published in 1995.

Lee Lorenz: Geraghty’s successor as Art Editor (and later, under Tina Brown’s editorship, as Cartoon Editor).   He began as editor in 1973, handing over the reigns to Bob Mankoff in 1997. Mr. Lorenz is also one of, if not the most prolific New Yorker cartoonists. He is also the author of numerous books about New Yorker cartoonists, including the must-read history, The Art of The New Yorker:1925- 1995.

Bob Mankoff: Mr. Mankoff, also a cartoonist for the magazine, has been its cartoon editor for over nineteen years.  His memoir, How About Never — Is Never Good For You?: My Life In Cartoons was published in 2014.

Helen Mears: Harold Ross’s first secretary and the first person delegated to be a go-between the editorial department and the artists. She was fired by Philip Wylie on orders from Harold Ross. Mr. Wylie then assumed Ms. Mears duties.

Harold Ross: The founder and first editor of The New Yorker. There are three biographies of Mr. Ross. Thomas Kunkel’s biography Genius in Disguise is essential reading. Mr. Ross died in 1951.

William Shawn: Appointed in January of 1952 as Harold Ross’s successor. He remained editor until 1987. He died in 1992.

Rogers E. M. Whitaker: hired in 1926 he headed the checking department and later the make-up department.  Mr. Whitaker went on to become an editor and contributor to the New Yorker, working under various names:  “E.M. Frimbo”  (“The World’s Greatest Railroad Buff”) for pieces chronicling his journeys on the nations railways; “J.W.L.” for his pieces about Ivy League football; “The Old Curmudgeon” when he wrote for The Talk of The Town.   Mr. Whitaker died in 1981.

Katharine White: Hired in August of 1925, Ms. White (then Angell) was the magazine’s first Fiction Editor.  According to the New York Times: she…”exerted a profoundly creative influence on contemporary American literature…having transformed The New Yorker from a humor magazine into the purveyor of much of the best writing in the country.” Before James Geraghty consolidated the Art Department, the art was under the umbrella of the Fiction Department.  Lee Lorenz has written of her that “she was a powerful voice in the selection of the magazine’s art.” She died in 1977.  Linda Davis’s biography, Onward & Upward: A Biography of Katharine S. White is essential reading.

Philip Wylie: “The New Yorker‘s first bona fide applicant” was the magazine’s second artist hand holder.  He attended hundreds of the magazine’s first art meetings.  His short stint at The New Yorker was followed by a long and successful career as a writer including the best-selling Generation of Vipers.  He died in 1971

 

 

Steig Covers Brendan Gill’s Here At The New Yorker

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A few days ago I took a look at Charles Addams’s original cover for Brendan Gill’s Here At The New Yorker (Random House, 1975).  Today I’m adding the 1990 edition of that book to the Spill’s New Yorker Cartoonists Library. This edition, published in the UK by Heinemann, features  a William Steig cover originally published by the New Yorker, February 14, 1964.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

An even later edition (De Capo Press, 1997) features a typically exuberant Frank Modell drawing:

 

 

 

Luckily, Mr. Gill kept adding new introductions as each edition appeared, giving us a kind of play-by-play as the New Yorker‘s editors and the magazine itself changed over time.

A bonus tucked away at the end of every edition: “Shawn On Ross” — nearly eight pages about Harold Ross written by his successor, William Shawn.