The New Yorker’s First Fourth

 This stunning Ilonka Karasz cover graced the New Yorker‘s first fourth of July issue. Ms. Karasz  contributed a remarkable 187 covers to the magazine; her first was on the 7th issue, April 4, 1925, her last appeared on the issue of October 22, 1973. Of note within the issue: this Helen Hokinson drawing appearing on the Talk of The Town’s lead page:

In 1925, Ms. Hokinson, newly arrived in New York (from Chicago) enrolled at Parsons School of Design. According to Liza Donnelly’s book Funny Ladies:

One day [Hokinson’s] instructor sent the students out to sketch in the streets of New York. Hokinson drew an elderly woman waving goodbye to a departing ocean liner. Upon her return to the classroom, her teacher, Howard Giles, laughed and suggested she take this and other drawings to the new magazine down the street.

This simple drawing of a woman waving immediately won over Harold Ross and Rea Irvin. Her work had an ease to it: Ross recognized the humor in her line quality, but also in what she chose to draw. Ross purchased her first submission and invited her to return every Tuesday  with more sketches for consideration.

Advertising Work by New Yorker Cartoonists, Part 3: Barbara Shermund

We continue with the Spill’s special presentation of Warren Bernard’s collection of ads by New Yorker cartoonists. My thanks to Mr. Bernard for all the elbow work collecting these.

Today we see four Barbara Shermund ads.  Ms. Shermund is surely one of the most important (and sadly, overlooked) early contributors to the magazine.  To read a whole lot more about her consult Liza Donnelly’s Funny Ladies: The New Yorker’s Greatest Women Cartoonists and Their Cartoons.

Here are the dates for the ads: Pepsi Cola: 1945; Ry Krisp: 1938; Phillips: 1966; Wings Sportswear: 1944

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here’s Ms. Shermund’s entry on the Spill’s A-Z:

 

 

 

 

Barbara Shermund (self portrait, above) Born, San Francisco. 1899. Studied at The California School of Fine Arts. Died, 1978, New Jersey. New Yorker work: June 13, 1925 thru September 16, 1944. 8 covers and 599 cartoons. Shermund’s later. post-New Yorker work was featured in Esquire. (See Liza Donnelly’s book, Funny Ladies — a history of The New Yorker’s women cartoonists — for more on Shermund’s life and work)