Advertising Work by New Yorker Cartoonists, Part 3: Barbara Shermund

We continue with the Spill’s special presentation of Warren Bernard’s collection of ads by New Yorker cartoonists. My thanks to Mr. Bernard for all the elbow work collecting these.

Today we see four Barbara Shermund ads.  Ms. Shermund is surely one of the most important (and sadly, overlooked) early contributors to the magazine.  To read a whole lot more about her consult Liza Donnelly’s Funny Ladies: The New Yorker’s Greatest Women Cartoonists and Their Cartoons.

Here are the dates for the ads: Pepsi Cola: 1945; Ry Krisp: 1938; Phillips: 1966; Wings Sportswear: 1944

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Here’s Ms. Shermund’s entry on the Spill’s A-Z:

 

 

 

 

Barbara Shermund (self portrait, above) Born, San Francisco. 1899. Studied at The California School of Fine Arts. Died, 1978, New Jersey. New Yorker work: June 13, 1925 thru September 16, 1944. 8 covers and 599 cartoons. Shermund’s later. post-New Yorker work was featured in Esquire. (See Liza Donnelly’s book, Funny Ladies — a history of The New Yorker’s women cartoonists — for more on Shermund’s life and work)

 

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