Advertising Work by New Yorker Cartoonists, Part 13: The Rambler Campaign

Continuing on with the Spill’s series of advertising work by New Yorker Cartoonists (research and scans courtesy of Warren Bernard of SPX) is this great campaign by Rambler from the late 1950s.  Some of the best of the best in the New Yorker’s stable were involved: William Steig, George Price, Whitney Darrow, Jr., Barney Tobey, Chon Day, and Otto Soglow (The Tobey & Price ads are from 1959, the others from 1958).

Here are the Spill’s A-Z entries for the above artists:

William Steig (photo above) Born in Brooklyn, NY, Nov. 14, 1907, died in Boston, Mass., Oct. 3, 2003. In a New Yorker career that lasted well over half a century and a publishing history that contains more than a cart load of books, both children’s and otherwise, it’s impossible to sum up Steig’s influence here on Ink Spill. He was among the giants of the New Yorker cartoon world, along with James Thurber, Saul Steinberg, Charles Addams, Helen Hokinson and Peter Arno. Lee Lorenz’s World of William Steig (Artisan, 1998) is an excellent way to begin exploring Steig’s life and work. NYer work: 1930 -2003.

George Price (above) Born in Coytesville, New Jersey, June 9, 1901. Died January 12, 1995, Engelwood, New Jersey.  New Yorker work: 1929 – 1991. Key collection: The World of George Price: A 55-Year Retrospective. New York: Beaufort, 1988.

Chon Day (self portrait above from Collier’s Collects Its Wits) Born April 6, 1907, Chatham , NJ. Died January 1, 2000, Rhode Island. New Yorker work: 1931 – 1998. Key Collection: I Could Be Dreaming (Robert M. McBride & Co., 1945)

Whitney Darrow, Jr. (photo above) Born August 22, 1909, Princeton, NJ. Died August, 1999, Burlington, Vermont. New Yorker work: 1933 -1982. Quote (Darrow writing of himself in the third person): …in 1931 he moved to New York City, undecided between law school and doing cartoons as a profession. The fact that the [New Yorker’s] magazine offices were only a few blocks away decided him…” (Quote from catalogue, Meet the Artist, 1943). All of Mr. Darrow’s cartoon collections are excellent. Here’s a favorite: “Stop, Miss!” New York: Random House, 1957.

Barney Tobey (photo above from Think Small, a book of humor produced by Volkswagon) Born in New York City, July, 18, 1906, died March 27, 1989, New York. NYer work: 1929 -1986. Key collection: B. Tobey of The New Yorker (Dodd Mead & Co., 1983)

Otto Soglow (pictured above) Born, Yorkville, NY, December 23, 1900. Died in NYC, April 1975. NYer work: 1925 -1974.Key collections: Pretty Pictures ( Farrar & Rinehart, 1931) and for fans of Soglow’s Little King; The Little King (Farrar & Rinehart, 1933) and The Little King ( John Martin’s House, Inc., 1945). The latter Little King is an illustrated storybook. Cartoon Monarch / Otto Soglow & The Little King (IDW, 2012) is an excellent compendium.

 

 

 

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