Advertising Work by New Yorker Cartoonists, Part 1
Warren Bernard, author of the wonderful book, Cartoons For Victory, as well as Executive Director of The Small Press Expo, has generously allowed the Spill access to hundreds of images he has collected that depict advertising work executed by New Yorker cartoonists. The Spill will post these from time-to-time. This is not an all-inclusive survey, but a look back at some interesting work mostly lost to time (many of these ads were unknown to me until recently).
We’ll start with a handful of ads featuring the unmistakable drawings of Peter Arno. Arno’s drawings were in high demand by Madison Avenue during the four decades he contributed to The New Yorker. They were the lucrative sideline that went a long way to helping him live the Park Avenue penthouse life he at times lived.
I’m only showing a few of his ads here, and not including the entire run of Pepsi-Cola ads that so riled Harold Ross (the New Yorker’s founder and first editor) — those will be for another time. Also for another time: the Gem Razor ad campaign.
Mr. Bernard has helpfully identified the date of each ad: Alemite (1949); Kindness (1968); Calvert Reserve (1944); Jockey (1939); Ry-Krisp (1941)
Here’s Mr. Arno’s entry on the Spill’s A-Z:
Peter Arno (Pictured above. Source: Look, 1938) Born Curtis Arnoux Peters, Jr., January 8, 1904, New York City. Died February 22, 1968, Port Chester, NY. New Yorker work: 1925 -1968. Key collection: Ladies & Gentlemen (Simon & Schuster, 1951) The Foreword is by Arno. For far more on Arno please check out my biography of him, Peter Arno: The Mad Mad World of The New Yorker’s Greatest Cartoonist (Regan Arts, 2016).
Attempted Bloggery has found a Danny Shanahan New Yorker cover that’s been enhanced by the artist himself.
Mr. Nadler, who runs the AB, notes it’s a fine way to kick off the Discovery Channel’s Shark Week.